Mike Martuza | Franchise Consultant

Sunk Costs, Scarcity & Smart Franchise Buying: Lessons from the $20 Auction

February 01, 2026
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Mike Martuza

Mike Martuza

Mike Martuza is a franchise consultant with 20+ years of experience and author of The Franchise Rules. He helps executives, career changers, and investors find the right franchise — not just a franchise.

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