What it takes to run a business and how to avoid the common pitfalls faced by first-time business owners.
The breakdown of the franchise model and the different types of franchise opportunities, including which opportunities have the highest ROI.
Proper financial and lifestyle expectations so you have an understanding of the required investment and possible returns.
How to get customers and how customer acquisition works along what I call the "customer continuum."
How the franchise process works, what it takes to find and execute an opportunity, and other info you'll need along the way.