Success in franchising starts with selecting the right business. Our process is designed to learn about your unique goals, skills, and lifestyle needs in order to match you with the opportunities that are truly the best fit for you.
Ready to scale? The key to successful franchise development lies in creating a replicable system that attracts, trains, and supports new owners. We'll work together to answer the critical questions of marketing and brand development, equipping you with the framework to grow with confidence and control.
Your success is the benchmark. For twenty years, Mike has combined industry accolades with a genuine passion for empowering entrepreneurs. By translating your vision into a strategic, data-backed plan, he has been instrumental in building numerous success stories in franchising. Let's start building yours—schedule a call today.
Mike doesn’t just help people buy franchises — he helps them build lives of autonomy, purpose, and profit. A former tech executive turned serial business owner, Mike brings 20+ years of battle-tested insight to every client conversation. He’s guided hundreds of professionals through the crossroads of fear and opportunity, turning “maybe someday” into “day one.”
He’s also the author of The Franchise Rules — a no-BS guide that cuts through the hype and shows future owners how to make confident, calculated decisions in a noisy, uncertain economy.
Whether he’s launching data-driven tools to match people with the right franchise, creating client-ready reports, or educating buyers with weekly Franchise of the Week emails, Mike is "all in" on one mission: Helping serious candidates make smart moves into franchise ownership.
The Franchise Rules, written by franchise consultant and entrepreneur Mike Martuza, is the straight-talking guide every future franchise owner needs. Based on decades of experience helping executives, career changers, and investors evaluate opportunities, this book delivers a clear roadmap to avoid mistakes, cut through the hype, and confidently choose a business that fits your goals and lifestyle.
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Whether you're ready to invest in a franchise or transform your business into one, a strategic conversation with an expert is the most critical first step.
Mike will personally review your goals and help you map out a clear path forward. Use the calendar to book a call, or send your details through the form for a prompt reply.
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