Mike Martuza is a seasoned entrepreneur, franchise consultant, and trusted advisor who has dedicated his career to helping individuals and businesses succeed in the world of franchising. With more than two decades of hands-on experience, Mike brings a rare blend of corporate leadership, entrepreneurial ownership, and franchise expertise to every client relationship.

Before stepping into franchise consulting, Mike built a successful career in the high-tech sector, where he led teams, drove business growth, and honed his ability to evaluate complex business models. His corporate background gave him a sharp eye for strategy, scalability, and operational excellence—skills he later translated into business ownership. Over the years, Mike has launched and operated multiple companies, giving him firsthand insight into the challenges and rewards of entrepreneurship.

Mike’s journey into franchising began with his own ownership ventures, where he quickly recognized the power of a proven system paired with entrepreneurial drive. Today, as a Senior Franchise Consultant, he leverages that experience to guide clients through the franchise discovery process. He has helped hundreds of individuals explore opportunities, evaluate fit, and make confident, well-informed decisions about business ownership.

Beyond franchising, Mike is also the author of The Franchise Rules, a practical guide that distills his knowledge into actionable strategies for aspiring franchisees. He is a frequent speaker at franchise expos and industry events, where his straight-talk approach and deep market knowledge resonate with audiences.

Mike’s mission is clear: to help clients take control of their future by matching them with the right franchise opportunity. Whether working with first-time entrepreneurs or seasoned executives, he combines consultant expertise with an owner’s perspective, ensuring every client has the clarity, tools, and confidence to succeed.